Pure jute handcrafted in Bangladesh.
Support local artisans and sustainability through every bag.
Jute is more than just a fiber to us—it’s the pride of Bangladesh. A biodegradable and renewable material, jute grows naturally without harmful chemicals, representing the perfect balance between humanity and nature. It’s a symbol of our heritage, our connection to the land, and our desire to create something that honors our roots while embracing a sustainable future.
Every product we create carries the spirit of our homeland, crafted with care and love for both the land and the people. We are not just building a brand; we’re building a bridge between our heritage and a future of eco-friendly living.
Join us on this journey to create a greener, more beautiful world—one that stays true to the spirit of Bangladesh.
A Vision For The Future
We’re on a mission to create something beautiful and sustainable from the land we love. Jute is not just a product—it’s a symbol of our history, our resilience, and our future. When you choose jute, you’re embracing a piece of Bangladesh, where love for the land and a drive to protect it are woven into every fiber.
We want the world to see Bangladesh through our eyes: a country of green landscapes, flourishing rivers, and people deeply connected to their roots.
What is Paat (Jute)?
Paat is a natural fiber derived from the bark of the jute plant. Known for its strength, versatility, and biodegradability, jute is often referred to as the “golden fiber” due to its golden-brown hue and significant economic value. It is used to create eco-friendly products like bags, ropes, mats, and textiles, making it a sustainable alternative to synthetic materials.
Bangladesh's Role in Jute Production
Bangladesh is a country of vast greenery, rich history, and deep-rooted traditions. Among its greatest gifts is jute, known as the "Golden Fiber." The country's fertile deltaic soil, nourished by the Ganges and Brahmaputra rivers, provides the perfect environment for jute cultivation. For centuries, jute shaped the lives of millions, weaving itself into the fabric of our culture. However, in the 1990s, Bangladesh faced a turning point as global demand for jute declined in favor of synthetic materials.
Today, as the world seeks sustainable solutions, jute has reemerged as a beacon of hope. With its natural biodegradability and strength, jute is an obvious choice for those who care about the environment. Its revival represents more than economic recovery; it’s a way to honor our land, our people, and our commitment to sustainability.
